Resignation Letter vs. Exit Note

Somewhere between a resignation email and an exit note, the modern professional has started confusing convenience with escape. A resignation needs planning – notice periods, backup offers, savings, and carefully worded gratitude. An exit from life? Just a moment of unbearable silence. Last week, in Gurgaon, an advertising professional chose the latter. A 13th-floor drop,…

The Age of Brilliant Mediocrity

There was a time when advertising took time.Ideas brewed slowly. Scripts were argued over. Directors obsessed over a single frame. Producers fought impossible budgets. Someone stayed up all night just to get the right line, the right emotion, the right pause. Today, we have something far more efficient. We have AI. And with it, the…