I’ve been in this industry long enough to know that dealing with difficult clients is just part of the game in advertising. You’ll always hear stories from colleagues, swap them over drinks, and sometimes even have a laugh about it later. But every now and then, you’ll come across a client who really pushes your limits.

Recently, I had what can only be described as my worst experience to date. Ironically, it was with one of the country’s top brands – a name you’d instantly recognize. From the moment I stepped onto the shoot, the disrespect was off the charts. I expected unrealistic demands, but the arrogance was on another level. What got to me was their absolute conviction that they were right, no matter how absurd their requests were.

I’ve seen people call in top management when things go south. But having the client escalate every minor inconvenience to the higher-ups? That’s a whole new level of bizarre. What exactly are they trying to prove? Is it a power trip? Some deep-seated grievances against agencies? Or is this just how they run with everyone?

It got me thinking: why are we, as agencies, always the ones being evaluated? Sure, clients vet us before signing a contract, but shouldn’t we be doing the same? Shouldn’t we have the power to walk away from clients who cross the line? I’ve heard of clients sacking agencies, but can we ever dream of turning the tables?

It’s tough to consider, especially in a market like ours, where budgets are tight and good projects are harder to come by. Everyone wants to keep the money flowing. But at what cost? How much is your dignity worth?

Maybe the real question we should be asking ourselves is: When do we put our foot down? Is it when the client’s demands become unreasonable? When they start treating you like less than a professional? Or is it when you look in the mirror and realize you’ve compromised too much, too often?

I don’t have the absolute answer. But I do know this – there’s always another client waiting in the wings, and yes, sometimes they’re worse. But sometimes, just sometimes, they’re better. And maybe that’s worth holding out for.

So, how much money can buy your dignity? And when is it time to walk away? Maybe it’s time we all start asking ourselves these questions. Because if we don’t, who will?