Somewhere between a resignation email and an exit note, the modern professional has started confusing convenience with escape. A resignation needs planning – notice periods, backup offers, savings, and carefully worded gratitude. An exit from life? Just a moment of unbearable silence. Last week, in Gurgaon, an advertising professional chose the latter. A 13th-floor drop,…
Tag: advertising
The Age of Brilliant Mediocrity
There was a time when advertising took time.Ideas brewed slowly. Scripts were argued over. Directors obsessed over a single frame. Producers fought impossible budgets. Someone stayed up all night just to get the right line, the right emotion, the right pause. Today, we have something far more efficient. We have AI. And with it, the…
The Hanging Sword of Layoffs
Some years feel like storms. This one feels like standing under a sky full of swords – each one glinting, dangling, humming with possibility and threat. And yet we still show up to work, swipe our cards, sit at our desks, smile at Teams calls, and hope we’re not next – the hanging sword of…
How Much is Your Dignity Worth?
I’ve been in this industry long enough to know that dealing with difficult clients is just part of the game in advertising. You’ll always hear stories from colleagues, swap them over drinks, and sometimes even have a laugh about it later. But every now and then, you’ll come across a client who really pushes your…
The Limit of Humanity: A Reflection
In the crazy world of advertising, things move at lightning speed. We’re all in a race against time, chasing quick turnarounds, instant results, and immediate satisfaction. It’s like we’re living in fast-forward mode, trying to get everything done in a flash. But in this rush, how often do we lose our cool when things don’t…
Choosing the Right Clients: An Agency Producer’s Perspective
As someone who has worked as an agency producer for almost two decades in the advertising industry, I have had the opportunity to navigate through a wide spectrum of experiences. One question that constantly arises, particularly in today’s AI-driven world, is who should we prioritise? Should we prioritise a client with substantial brand value and…
Nurturing a People-Centric Advertising Work Culture and Embracing Work-Life Balance
Balancing empathy and business in the fast-paced advertising industry requires open communication, respect for personal choices, and recognition of work. It’s crucial to prioritize work-life balance, encouraging employee contribution and satisfaction, which ultimately benefits business and fosters diversity.
ANKUR MONDAL 