Some years feel like storms. This one feels like standing under a sky full of swords—each one glinting, dangling, humming with possibility and threat. And yet we still show up to work, swipe our cards, sit at our desks, smile at Teams calls, and hope we’re not next – the hanging sword of layoffs. It…
Tag: business
Choosing the Right Clients: An Agency Producer’s Perspective
As someone who has worked as an agency producer for almost two decades in the advertising industry, I have had the opportunity to navigate through a wide spectrum of experiences. One question that constantly arises, particularly in today’s AI-driven world, is who should we prioritise? Should we prioritise a client with substantial brand value and…
ANKUR MONDAL 