I’ve been in this industry long enough to know that dealing with difficult clients is just part of the game in advertising. You’ll always hear stories from colleagues, swap them over drinks, and sometimes even have a laugh about it later. But every now and then, you’ll come across a client who really pushes your…
Tag: agency producer
Choosing the Right Clients: An Agency Producer’s Perspective
As someone who has worked as an agency producer for almost two decades in the advertising industry, I have had the opportunity to navigate through a wide spectrum of experiences. One question that constantly arises, particularly in today’s AI-driven world, is who should we prioritise? Should we prioritise a client with substantial brand value and…
ANKUR MONDAL 